Bob Unanue, the man who led Goya Foods for decades, has been removed by the company’s board, marking a shocking betrayal of the family that built the brand. The board’s decision hands control of the company to corporate executives, leaving the Unanue family with no say in the business they founded in 1936.
Unanue’s leadership took Goya from a regional business to a multibillion-dollar company. He expanded its market presence while staying true to its roots. Despite these accomplishments, the board turned against him, voting him out without offering a public reason. The move has raised concerns that his outspoken views, particularly on child trafficking, played a role in his removal.
I recently received news that came as a big surprise: the board at Goya decided I would no longer be a leader of the company. While the decision has left many questions unanswered, one thing is certain—I will not waver in my fight against child trafficking https://t.co/9XP3ArhuPs
— Bob GOYA (@BobGOYA1) February 24, 2025
Through Goya Cares, Unanue worked with former government officials to raise awareness about trafficking. His efforts, alongside figures like Tom Homan, focused on rescuing missing children and exposing criminal organizations operating within the U.S. He also played a key role in Sound of Freedom, a movie that highlighted the global trafficking crisis.
💪🏻🇺🇸 Goya Cares is teaming up with Trump border czar Tom Homan and investigative journalist Sara Carter to track down trafficked migrant children and reunite them with their families.
Goya Foods CEO Bob Unanue:
"We've gone from 85,000 children missing to 340,000, but they're… pic.twitter.com/UvJteMSQ8D— AɯƙɯαɾԃMαɱα™® (@AwkwardMamaNews) February 1, 2025
In response to the board’s decision, Unanue stated he would not back down from his mission. He emphasized that the fight to protect children is more important than any corporate position, drawing attention to the hundreds of thousands of minors who have vanished in recent years.
As a Cuban American, who grew up on Goya, I will never buy their product again. Bob Unanue, who's family founded Goya, was removed as CEO of his own company by the board of directors. Bob is a good man who's fighting child trafficking, something doesn't add up 🤔. I’m… pic.twitter.com/fvgQYTqC6z
— The 🐰🕳️ (@TheHoleTweet) February 25, 2025
As Goya moves forward without the family that built it, the intelligence community is dealing with its own controversy. An internal investigation revealed that more than 100 government employees had engaged in explicit chats using a classified NSA communication system. The chatrooms, labeled “LBTQA” and “IC_Pride_TWG,” were quickly shut down after Trump’s order eliminating DEI programs. Those involved are now facing security clearance revocations.
The response to Goya’s decision has been swift, with many longtime customers expressing outrage. Some are calling for direct action, urging Americans to contact the company and demand answers for why they would betray the family that turned Goya into a trusted name.
