Brett Favre has criticized Allstate CEO Tom Wilson over a message delivered during the Sugar Bowl broadcast. The remarks, which followed a terrorist attack in New Orleans, have sparked backlash online.
Wilson referenced the attack, in which 14 people were killed, and called for Americans to overcome divisiveness. “We also need to be stronger together by overcoming an addiction to divisiveness and negativity,” Wilson said.
I heard:
There was no televised National Anthem for Sugar Bowl yesterday.
Instead a DEI message by @Allstate CEO.
Woke is a joke.
— Brett Favre (@BrettFavre) January 4, 2025
The comments did not sit well with Favre, who criticized both the message and the absence of a televised National Anthem. On X, Favre wrote, “Woke is a joke,” accusing Wilson of promoting divisive ideology.
Brett Favre calls out Allstate CEO over Sugar Bowl message: 'Woke is a joke' https://t.co/JFuSOJbUbC
— Fox News (@FoxNews) January 4, 2025
Social media users joined Favre in expressing outrage, with some demanding boycotts of Allstate or Wilson’s resignation. Many felt the focus on diversity was misplaced given the gravity of the tragedy.
Woke = anti-white. No theorycel’ing can change that truth.
Ireland demonstrates the woke ideology. How can you hate the Irish? It makes no sense under any “theory of woke.”
Total hatred of white skin. That is what wokeness is.
— Cernovich (@Cernovich) October 4, 2024
In a statement to Fox News Digital, Allstate defended Wilson, saying he “unequivocally condemns this heinous act of terrorism.” The statement described the CEO’s remarks as part of a broader effort to foster positivity in communities.
Favre speaks out on 'woke' sports, identity politics, Trump support https://t.co/utaUrOGT5x pic.twitter.com/HmgyeDzY2z
— NEWSMAX (@NEWSMAX) April 15, 2021
The attacker, Shamsud Din Jabbar, rammed a truck into a crowd before engaging police in a firefight. An ISIS flag was found on his vehicle, according to authorities.
